Keep Bringing People Together Through the Power of Music ©
Our mission is clear:
Promoting Exceptional Talent for the World Stage.
Founded in 2003 by German-born music promoter Bernd Häber, and based in Phoenix, Arizona (USA), The New Sound Experience © evolved from a lifelong dedication to cultural connection through music. As an agent, promoter, and presenter of traditional and contemporary music, Bernd has collaborated with musicians across continents.
For over two decades, he has successfully organized concerts, curated tours, and built partnerships with venues, organizations, and artists throughout the United States and Europe — always using music as a universal language to promote mutual understanding and peaceful cultural exchange.
🏅 Industry Recognition & Affiliations
As a testament to its credibility and continued relevance in the global music scene, The New Sound Experience © holds active memberships in some of the most respected and influential organizations in the music industry, including:
The Recording Academy (Grammys)
A global leader in celebrating musical excellence, this membership places us at the heart of the professional community that shapes the future of music.
POLLSTAR
The premier trade publication for the live entertainment industry, where our presence ensures direct access to industry trends, booking intelligence, and global tour data.
Folk Alliance International
As part of this diverse and international network, we champion the preservation, innovation, and cross-pollination of folk, roots, and world music traditions.
Blues Foundation
A committed supporter of the heritage and future of the blues, we align with this organization’s mission to keep blues culture alive through performance, education, and advocacy.
Pete Seeger Inspiration
In 2003, Pete Seeger, together with Tom Paxton, officially endorsed the DAFT-Tour. Their support marked the beginning of a legacy of inspirations that have guided the mission of Worldstrings Promotion and now The New Sound Experience ©.
Pete responded to one of our letters with the powerful phrase:
“Keep Bringing People Together Through the Power of Music” —
an inspiration that, with his permission, became a cornerstone of our mission statement.
Following our attendance at Pete Seeger's monumental 90th birthday concert at Madison Square Garden in New York City in May 2009, we were deeply honored to receive the following personal inscription from him in a book dedicated to his work:
"Bernd – if you get this book signed by some of the hundreds (thousands?) of songwriters now in this part of the world, perhaps you can encourage songwriting around the world – Asia, Africa, Latin America, as well as Europe and islands everywhere. Our songs may overleap barriers of religion, or politics, and will perhaps bring our world together before it blows itself apart. Who knows! old Peter Seeger – June 2009"
Since then, these inspirations from Pete Seeger have been shared with countless artists around the world. His words continue to echo through every collaboration, showcase, and performance we help bring to life — a timeless reminder of music’s power to unite.
Since receiving Pete Seeger’s heartfelt inscription in 2009, we have carried his words and spirit into every project and performance. With his blessing, we’ve shared his message — “Keep Bringing People Together Through the Power of Music” — with artists across the globe. Many of these remarkable individuals have embraced that call, contributing to a growing network of musical voices committed to unity, justice, and cultural connection.
Below is a selection of the many renowned artists and cultural icons who have engaged with this collective vision.
🎤 Folk & Singer-Songwriters
John Gorka | Tom Paxton | Janis Ian | Tom Rush | Ani DiFranco | Maria Muldaur | David Amram | John McEuen | Richard Thompson | Shawn Colvin | Shawn Mullins | Billy Bragg | Bruce Cockburn | Dar Williams | Eliza Gilkyson | Peter Ostroushko | John McCutcheon | John Sebastian | Patty Larkin | Freebo | Ellis Paul | Dom Flemons | Tony Arata | Craig Carothers | Andy White | Julie Gold | Christine Lavin | Sarah Grey
🎸 Folk-Rock & Roots Legends
John Kay (Steppenwolf) | Alice Cooper | Jorma Kaukonen (Jefferson Airplane / Hot Tuna) | Lou Adler (The Mamas & The Papas Manager / Monterey Pop Festival) | Andrew Loog Oldham (Rolling Stones Manager) | John Oates | Rory Block | Guy Davis | Peter Rowan | Happy Traum | Steve Forbert | Tony Trischka | William Bell | Hans Theessink | Joseph “Mojo” Morganfield | Kenny Neal | Colin Bass | Gangstagrass
🎼 Groups & Ensembles
The Kingston Trio | Old Blind Dogs | Tannahill Weavers | Guggenheim Grotto | Las Migas | Kolonien | GAEYA & Anders Rane
🧭 Cultural & Instrumental Icons
Buffy Sainte-Marie | Carlos Nakai (Native American flute) | Michelle Shocked | Tommy Sands | Rick Nestler | Rik Palieri | Annie Wenz | George Wurzbach | Judy Collins | Eric Andersen | Chris Martin IV (CEO of Martin Guitars) | Dick Boak (Martin Guitars archivist) | Manfred Maurenbrecher | Moya Brennan | Gretchen Peters | Maddy Prior (Steeleye Span) | Melanie Safka | Nicki Bluhm | Jacob Banks | Sara Watkins
💡 Industry & Cultural Partners
Fiona Bloom (music publicist & connector) | Joe Boyd (producer, Fairport Convention / Nick Drake) | Frank Klaffs (music consultant)
Share Your Voice
Join us in shaping exceptional music experiences. Connect with our global network and explore opportunities for collaboration. Send us a message—let's harmonize our efforts and nurture musical diversity.