Founder & Executive Director

Bernd Häber

Bernd Häber is a German-born music promoter, agent, and cultural curator with over 20 years of international experience in the live music industry. He founded Worldstrings Promotion ® in 2003 and has now established The New Sound Experience © as an evolution of that vision. 

Bernd has successfully organized concerts, managed music tours and has worked with music venues, partners and agencies in Arizona and other states in the United States & Europe - using music as a common language to promote mutual and peaceful understanding of diverse cultures.

  • Founder and organizer of the DAFT-Tour (2003–2005)
  • Key person in preserving the Martin Guitars legacy in Markneukirchen
  • Member of The Recording Academy (Grammys), POLLSTAR, Folk Alliance International, and The Blues Foundation
  • Artist manager & Booking Agent for John Kay (Steppenwolf) during his 2019 - 2020 solo transition
  • Event curator and cultural liaison for the Swedish Music Showcase in partnership with SACC Arizona and the Swedish Embassy
  • Artist Manager of GAEYA - a music artist from Sweden whose artist mission is to reconnect people with Mother Nature through the Power of Music

Get in Touch

Join us in shaping exceptional music experiences. Connect with our global network and explore opportunities for collaboration. Send us a message—let's harmonize our efforts and nurture musical excellence.