#SwedishMusicShowcase (c) in 2021

Swedish American Chamber of Commerce (SACC) - Arizona Chapter Newsletter (December 2021):

In a historic first, this year's SACC Summit had a Swedish Music Showcase (c). Summit attendees were invited to discover international-touring Swedish artists featured during the event, including the Grammy-nominated artist Sara Ajnnak who writes her lyrics in the Ume Sami language whichs one of the endangered Sami languages, and KONGERO - one of Sweden's premier acapella groups. As acknowledged by both organizers and sponsors of the SACC Summit, the presence of these artists was just the beginning of an envisioned evolution to establish the Swedish Music Showcase as a recognized music brand that specializes in promoting more Swedish music & artists in Arizona and across North America. "We are happy to give our extensive U.S network the opportunity to explore new Swedish artists and music," says Joacim Mattisson, President of SACC Arizona. Although Sweden is ranked #3 (following the US & the UK) of exporting more music business than importing, Swedish music and artists are generally not very well known, other than Max Martin, ABBA, Ace of Base, First Aid Kit or Roxette. "It is exciting to see that corporate sponsors already line up to get involved as this initiative has a great potential to evolve into a multi-layered pursuit over the next several months benefiting all parties involved", says Bernd Haber, coordinator for the Swedish Music Showcase. He thanks the Swedish-American Chamber of Commerce USA, SACC Arizona and the support from the Swedish Embassy to the United States, for making the Swedish Music Showcase possible.

- Swedish Music Showcase Website: https://www.saccarizona.org/Swedish-music-showcase

- Sara Ajnnak "Endless Waters": https://www.youtube.com/watch?v=C8o9P_rS2vA

- KONGERO "Hanne Kjersti": https://www.youtube.com/watch?v=vOYWxftlOo8

- Swedish Music Showcase (Kongero & Sara Ajnnak) at the 75th Anniversary of Thunderbird School of Global Management in Phoenix/AZ - April 2022: https://www.youtube.com/watch?v=_SqIZsR8AeA

#SwedishMusicShowcase (c) in 2022

Swedish American Chamber of Commerce (SACC) - Arizona Chapter Newsletter (October 2022):

Swedish music from KOLONIEN

Phoenix recently was visited by KOLONIEN, a four-member family band from Sweden that has been one of the leading voices of the Swedish folk revival for over a decade. Their sound blends acoustic roots music with anthemic, sing-along pop, this band has a fresh, appealing sound that brings multiple musical worlds together. The concert was well received and organized by SACC Arizona member Worldstrings Promotion, under the #SwedishMusicShowcase umbrella. The concert was made possible with the support of several SACC Arizona members: Malmsten, Good Idea US, and Steadfast Law, PLLC., the Honorary Consulate of Finland to Arizona and New Mexico. KOLONIEN - welcome back any time!

A a special THANKS to SACC Arizona, Hilda Sandgren from MTA Production (Stockholm/Sweden) and to Cumbancha for their support.

Kolonien - live in Arizona on Saturday, September 24. 2022 at Country Club on Hampton: https://www.youtube.com/watch?v=I-06XaHQD_0